Nine Years Since the iPhone Introduction

Steve Jobs unveiled the iPhone nine years ago, on Dec. 9, 2007. It might not have immediately changed the world, but it set in motion a huge change in the way mobile devices are developed and commercialized, loosening mobile service provider control. Some of us would argue the iPhone was the first device to capture end user imagination in a matter similar to the way people have emotional identifications with their clothing, perfumes, autos, shoes, favorite vacation destinations or sports teams. In other words, for the first time, there was a physical product that embodied the value of “bandwidth” or “network access.” Intangible services (legal or financial services, for example) are hard to market, since the buyer has no tangible way to judge the quality of the product until after the product has been purchased and consumed

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Nine Years Since the iPhone Introduction

Apple Launch of "Phone as a Service" Could Flip Business Model

Life is full of apparent ironies. Mobile service providers work very hard to create differentiation and value for their core connectivity services, but new device leasing programs offered directly by Apple will further divorce the device decision–and the value the device represents as the embodiment of the service–from the connectivity service, which necessarily becomes a subsidiary decision for the consumer. The other aspect of the iPhone Upgrade Program is that device subscriptions turn a device purchase into an on-going subscription relationship for Apple and other device manufacturers using leasing programs. Make no mistake, though Apple remains a device manufacturer, it also shifts into the role of “phone as a service” provider. Recall that the iPhone represents 66 percent of Apple’s revenue.

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Apple Launch of "Phone as a Service" Could Flip Business Model

Sprint Moves Toward Phone Leasing, Not Sale

Sprint seems to be moving in device strategy direction that is different from all three of the of the other largest mobile service providers in the U.S. market. Sprint unveiled a new device program for iPhone customers that dispenses entirely with the “ownership” model and instead substitutes a “lease your phone” approach. The “iPhone Forever” program offers new and upgrade eligible Sprint customers the lease of an iPhone for $22 per month. Any customer on the plan can return their current model iPhone and get the latest model.

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Sprint Moves Toward Phone Leasing, Not Sale

China Android Users Switching to iPhone?

A significant percentage of China’s Android users are switching to Apple iPhones, a survey by Asian investment banking firm CLSA has found. The survey of 854 middle-class consumers in China, including 594 in tier one or tier two cities and 260 in smaller cities found that 53 percent of survey respondents who own an iPhone switched from Android. On the other hand, only four percent of Android phone owners in the survey switched from the iPhone to Android. The average age of these respondents was 35.   Some 32 percent of Android users surveyed who plan to buy a new phone in the next 12 months indicate they will switch to the iPhone

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China Android Users Switching to iPhone?

Using Intelligent Data Distribution to Clear the Bandwidth Bottleneck

This Industry Viewpoint was contributed by Lee Cottle, Director, VP Global Head of Sales for Push Technology Five years after Apple first used “There’s an app for that” in a marketing campaign for the iPhone 3, it seems there really is a mobile application for everything, whether it’s helping users transform their morning routine s into fitness workouts, or just saying “yo” to friends. … [ visit site to read more ]

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Using Intelligent Data Distribution to Clear the Bandwidth Bottleneck

Mobile Now Drives 25% of All Online Transactions

In the fourth quarter of 2014, 25.8 percent of global online transactions took place on a mobile device, according to Adyen. That is the first time mobile payments have accounted for more than a quarter of global online payments since Adyen began tracking mobile payments

"Fast Follower" Strategy Might Not Work in Video Streaming Business

As a rule, major transitions in technology and revenue models are slower to develop than most predict. In other words, the amount of change tends to be overestimated in the near term, and underestimated in the long term. That has direct implications for would-be suppliers. Overestimating near term demand means some firms will enter too early, and fail before the opportunity can be realized. Others simply will overinvest in promotion, before conceivable sales justify that level of investment.

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"Fast Follower" Strategy Might Not Work in Video Streaming Business

Apple Both "Listens to Customers" and "Doesn’t Listen to Customers"

Nobody “gets it right all the time,” not even the late Steve Jobs, who unusually refused to drive new product creation using end user surveys.

Phablet Sales Surprise: Will Apple Embrace Phablets?

Things change. Sometimes they even change fast. Phablets provide an example.

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Phablet Sales Surprise: Will Apple Embrace Phablets?

Dynamic Range Can Spark Market Disruption

Dynamic range–the difference between the highest and lowest possible values in any set–is important in music, photography, communication and power systems. But the concept also might apply for business strategy, as when firms measure their operating or financial performance against other suppliers in the same business. Up to a point, that makes good sense.

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Dynamic Range Can Spark Market Disruption

Never Underestimate what the Apple IPhone Can Do for Customer Acquisition

Docomo

What Drives "UnCarrier" Success?

Is T-Mobile US success boosting its subscriber numbers between the second quarter of 2013 and the end of the third quarter of 2013 evidence of success with its “Uncarrier” marketing, bring your own device policies and “no contract” plans, or the right to sell the Apple iPhone?

What Drives "UnCarrier" Success?

Is T-Mobile US success boosting its subscriber numbers between the second quarter of 2013 and the end of the third quarter of 2013 evidence of success with its “Uncarrier” marketing, bring your own device policies and “no contract” plans, or the right to sell the Apple iPhone?

24% of Thanksgiving, Black Friday Shopping Volume was Mobile Originated

On Nov. 28 and 29, 2013, 24 percent of online retail sales were initiated on

Apple injects Hotspot 2.0 into new iPhone 5s and 5c devices

Apple's new iPhone 5s and 5c devices may lack support for the emerging 802.11ac Wi-Fi standard, but support for Hotspot 2.0, which enables automatic, seamless roaming between Wi-Fi hotspots, could be a game changer.

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Apple injects Hotspot 2.0 into new iPhone 5s and 5c devices

Apple injects Hotspot 2.0 into new iPhone 5s and 5c devices

Apple's new iPhone 5s and 5c devices may lack support for the emerging 802.11ac Wi-Fi standard, but support for Hotspot 2.0, which enables automatic, seamless roaming between Wi-Fi hotspots, could be a game changer.

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Apple injects Hotspot 2.0 into new iPhone 5s and 5c devices

DoCoMo Finally Gets the Apple iPhone

DoCoMo , the mobile business of

Despite Earlier Denials, Apple Will Ship a Low-Cost iPhone in September 2013

Apple

Samsung Edges Apple in Consumer Satisfaction, in U.S. Market

Samsung has “a home run with its Galaxy S III and Note II,” the American Customer Satisfaction Index says.

Is Apple Finally Getting into Mobile Payments?

On its latest earnings call, Starbucks executives pointed out that 10 percent of all transactions in its U.S. stores are made with a phone mobile and the Starbucks Card app. In addition, those transactions are enabled by use of Square mobile payments software. Some observers would say Starbucks is the most successful retail mobile payments service so far, while Square has emerged as the best example of a mobile payments success in the retailer adoption sense or the retailer terminal business. Some have been waiting for Apple to make a move of its own in mobile payments, building on its Passbook application, which already provides some related functions related to storing coupons, tickets or passes in one place.

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Is Apple Finally Getting into Mobile Payments?

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